Photo and Article by: Weekly Rap Gods and Indigo Phoenyx
Epic style….timeless even. I was there to live things that are seen in the documentaries. As an adult, I see the organization has expanded its brand and chapters to worldwide visibility! The mission has elevated beyond the streets of Brooklyn and has become a staple in hip hop culture. I’m proud to be able to interview Thirstin Howl III the founder of the Lo Life – now known as Love and Loyalty.
Photo and Article by: Highsnobiety and Gregk Foley
What does the Lo-Life Crew stand for? At first, it stood for Polo Life, but that second syllable, Lo referred to being at the bottom, you know, down, dirty, grimy, low life. But in the new millennium, we had a transition. We turned it into love and loyalty. Myself, my frame of mind changed, my everyday activities changed, but I was surrounded by the same friends from 30 years ago.
You already know Thirstin Howl III as a rap legend, Lo Life OG, and founding father of the Polo lifestyle. But during a recent visit to MASS APPEAL HQ he revealed a little-known alter ego: Beast Man. The insatiable hairy-faced behemoth with the ability to digest anything may be unfamiliar to most Lo heads, but Hectah’s animation Beast Man’s unique super powers to life in the latest episode of SUPER. Check it out right now.
Finally, Polo is recognizing the influence rap music has done for the brand with the 25th anniversary re-release of both its Stadium and Snowboarding collections, and placing rappers Thirstin Howl the 3rd and Meyhem Lauren in ads.
Photo and Article by: Martin Berrios and hiphopwired.com
What started as two Brooklyn boosting crews uniting over the love of getting money and Polo Ralph Lauren garments has evolved into one of Hip-Hop’s most thriving sub-cultures. Thirstin Howl the 3rd has released an official Lo Life documentary, Bury Me With The Lo On.
NEW YORK (FOX 5 NEWS) – The year was 1988. They were a crew of misfit street kids from Brownsville, Brooklyn, caught up the rush of youth and hip hop, and in the process they put Ralph Lauren on the map.
N.O.R.E. and DJ EFN are the Drink Champs. In this episode the guys drink it up with Lo Life general Thirstin Howl the 3rd and the extended Drink Champs family. The guys talk about Thirstin’s history with Eminem, the founding of the Lo Life’s, and a lot more.
We chop it up with Thirstin Howl III, self-proclaimed “PoloRican” and co-founder of the Lo-Lifes. Thirstin drops gems on the different names for various Polo pieces, none of which were officially provided by the company, but rather assigned by members of the Lo-Life collective. Get familiar with the Locabulary.