Finally, Polo is recognizing the influence rap music has done for the brand with the 25th anniversary re-release of both its Stadium and Snowboarding collections, and placing rappers Thirstin Howl the 3rd and Meyhem Lauren in ads.
Photo and Article by: Martin Berrios and hiphopwired.com
What started as two Brooklyn boosting crews uniting over the love of getting money and Polo Ralph Lauren garments has evolved into one of Hip-Hop’s most thriving sub-cultures. Thirstin Howl the 3rd has released an official Lo Life documentary, Bury Me With The Lo On.
NEW YORK (FOX 5 NEWS) – The year was 1988. They were a crew of misfit street kids from Brownsville, Brooklyn, caught up the rush of youth and hip hop, and in the process they put Ralph Lauren on the map.
N.O.R.E. and DJ EFN are the Drink Champs. In this episode the guys drink it up with Lo Life general Thirstin Howl the 3rd and the extended Drink Champs family. The guys talk about Thirstin’s history with Eminem, the founding of the Lo Life’s, and a lot more.
We chop it up with Thirstin Howl III, self-proclaimed “PoloRican” and co-founder of the Lo-Lifes. Thirstin drops gems on the different names for various Polo pieces, none of which were officially provided by the company, but rather assigned by members of the Lo-Life collective. Get familiar with the Locabulary.