Kevin Garnett’s Content Cartel is partnering with Village Roadshow Television, Adam Sandler’s Happy Madison Productions and Marc Levin’s Blowback Productions to develop Lo Lifes: Stealing The American Dream, a scripted series based on the story of the 1980s Brooklyn street crew.
The Lo Lifes formed in 1988 from the marriage of two shoplifting crews from Brooklyn: Ralphie’s Kids from Crown Heights, and Polo U.S.A. from Brownsville.
The group, co-founded by Victor “Thirstin Howl The 3rd” DeJesus, gained popularity in the late ’80s and “boosted” designer labels from Tri-state department stores and helped spark the urban fashion phenomenon. “From their creation to their global expansion, the Lo Lifes captured the genesis of the subversive hip-hop spirit in a totally original fashion and were the original influencers,” according to the producers.
By: Da Fukkk Outta Here Show
This episode we had the honor and pleasure of kicking it with Veteran Hip Hop recording artist and fashion trend setter and icon Thirstin Howl The 3rd , tap in. @s_street_media ‘s The Fukkk Outta Here Podcast Show with @stuck_b_foh @thunnybrown and @djkrugah Are BACK!!! LIVE !!! Like we never left. For now we will be doing our part to stop the spread by physically distancing while staying socially connected, working from home and streaming our shows and interviews remotely, we ask all of our fellow New Yorkers and Americans to do the same.
Previous episodes available on ustream.tv/sstreetmedia audiomack.com/sstreetmedia and DA FUKKK OUTTA HERE SHOW on youtube.read more
By: The Premium Pete Show
INTERNETS! On this episode of The Premium Pete Show, Pete kicks it with Return Guest, Author, Producer, Rapper, Entrepreneur, the Polo-Rican, THIRSTIN HOWL III! Thirstin speaks on his part in the Ralph Lauren documentary and Ralph sending him a gift, running into Jay-Z and Beyonce years later and his days of rap battling Hov in the elevator, battling Busta Rhymes at a stop light, Cappadonna taking him around Staten Island, his relationship with Ralph Lauren, perfecting his craft while creating his legacy + More
Check out more of Premium Pete: https://linktr.ee/premiumpeteshowread more
Photo and Article by: Ambrosia for Heads and Jordan Commandeur
Rapper Thirstin Howl The 3rd Gives Polo & Ralph Lauren A New Kind Of Boost.
See the full article here: https://ambrosiaforheads.com/2019/12/thirstin-howl-iii-3rd-polo-model/read more
Podcast with Lo Kenneth
The Polorican himself Thirstin Howl The 3rd joins Lo with his energy to talk about his beginnings in Brownsville, New York Subway system, how the Jim Brown program changed his life, the possibility of a biotopic of his life, working at MTV then coming back for the Lyricist Lounge Show as a writer & host, HBO’s Ralph Lauren documentary Very Ralph & his role in that with the Lo Life segment, seeing Eminem flourish, his catalogue of music, how PF Cuttin became good friends & even became his DJ, & much much more! Instagram: @thirstinhowlthe3rd @kxnglo @fromthedeskoflo @datfeelinpodcast @datfeelin
Article and Review by: Crazy Hood
Thirstin Howl the 3rd a.k.a. the Polo-Rican is back in full Spanglish mode! Just scant months after the release of his collaboration project with Sadat X (Brand Nubian) The God And the General he returns with a full-on celebration of the Latin roots of New York Hip-Hop. In the identity of Don Chicharron he goes in on an array of classic salsa, Hip-Hop and hardcore Latin soul breaks.
See the full article and review here: https://crazyhood.com/don-chicharron-by-thirstin-howl-the-3rd-album-stream-more/read more
Photo and Article by: Crazy Hood and The Fly Guy Show
The Fly Guy Show: Episode 5 with @ThirstinHowlThe3rd (Thirstin Howl the 3rd). On this episode @AFLYGUY sits down for an in depth conversation about Hip Hop culture, the origins of the Lo Life family, independent music pathways and much more. Follow @AFLYGUY & @TheFlyGuyShow on IG
See the full article and video here: https://crazyhood.com/the-fly-guy-show-episode-5-with-thirstin-howl-the-3rd-watch-now/read more
Photo and Article by: Weekly Rap Gods and Indigo Phoenyx
Epic style….timeless even. I was there to live things that are seen in the documentaries. As an adult, I see the organization has expanded its brand and chapters to worldwide visibility! The mission has elevated beyond the streets of Brooklyn and has become a staple in hip hop culture. I’m proud to be able to interview Thirstin Howl III the founder of the Lo Life – now known as Love and Loyalty.
See the full article and more photos here: https://weeklyrapgods.com/2019/02/08/bury-me-with-lo-on-the-legacy-of-thirstin-howl-iii-interview/read more
Photo and Article by: Highsnobiety and Gregk Foley
What does the Lo-Life Crew stand for? At first, it stood for Polo Life, but that second syllable, Lo referred to being at the bottom, you know, down, dirty, grimy, low life. But in the new millennium, we had a transition. We turned it into love and loyalty. Myself, my frame of mind changed, my everyday activities changed, but I was surrounded by the same friends from 30 years ago.
See the full article and more photos here: https://www.highsnobiety.com/p/ralph-lauren-brand-history/?utm_campaign=SF+Highsnobiety+Post&utm_source=facebook&fbclid=IwAR2LbcIdZItkBcjF25-tJ0pp3iUHGbvVQuC18BDIim6hqvnYyNRtXvOVBeg#love-loyalty-the-lo%E2%80%91lifesread more
Video and Article by: Mass Appeal
You already know Thirstin Howl III as a rap legend, Lo Life OG, and founding father of the Polo lifestyle. But during a recent visit to MASS APPEAL HQ he revealed a little-known alter ego: Beast Man. The insatiable hairy-faced behemoth with the ability to digest anything may be unfamiliar to most Lo heads, but Hectah’s animation Beast Man’s unique super powers to life in the latest episode of SUPER. Check it out right now.