BY LAIRD BORRELLI-PERSSON
Learn more about Brand Americana and how the emergence of sportswear remapped fashion today on In Vogue: The 1990s. Fashion critic Robin Givhan; Calvin Klein; David Lauren, Chief Innovation Officer at Ralph Lauren; Donna Karan; Vogue fashion director Virginia Smith; Lo-Life co founders and musicians Thirstin Howl the III and Rack Lo; and model Tyson Beckford.
Regardless of your bank balance, designer fashion, especially when logoed, signaled one’s allegiance to the high life. Thanks to the efforts of Brooklynites Thirstin Howl the III and Rack-Lo, co-founders of the Lo-life crew, Lauren’s polo shirts, which reference “the sport of kings” and evoke country manors with ivied walls, started to have something equally as elusive: street cred.
“If you look,” Howl tells Vogue, “the clothes were made for the upper-class preppy kids from Yale and Harvard, and you know some kids from the ghetto just took it, remixed it, and we made it our own.” By making-over aspirational vehicles of transformation, like the polo shirt, these young men assigned their own values to them. “We were pretty much like walking billboards,” notes Rack-Lo. But what they were selling wasn’t what was in the ads, rather they were creating new narratives and unmistakingly writing themselves into the American dream.
Lo Life Founder Thirstin Howl the 3rd Polo Ralph Lauren collection, inspiring stories and more Gems.
Special Guest Thirstin Howl the 3rd aka The Polo Rican shares stories about his wall to wall carpeted Polo infused Prison Cell, Being the Knock Out Man when Boosting and his favorite BARBIE DOLL! has been a fixture in hip-hop for decades. The Brooklyn-born entertainer slash master of ceremony is also a founding member of New York’s infamous Lo Life crew—a band of misfits with one thing in common: the love of getting fly. Their uniform of choice is Polo Ralph Lauren, although, as most Lo Lifes will admit, that’s not the only brand they rock. Today, we are happy to be the messengers of good news.
“Showoff Your Gems” resonates with music fans for its ability to evoke the power of positivity and nostalgia. Join us on an IGLive experience like no other, in a time when our culture needs it most.
Artist, Actors and Athletes are giving us a tour of their vaults of Memorabilia collected throughout their amazing travels. Entertainers such as Paul Wall, Bun B. and Miles Brown (Black-Ish), have Shown off Music/TV Show paraphernalia, Collectable Toys, Sneakers collection and other stimulating items, they keep near for inspiration. Join us on an IGLive experience like no other. Promoting great energy and positivity, in a time when our community needs it most.
You’re invited to inspire others by not only Showing Off Gems but Dropping Gems as well. Weekdays 7pm ET/ 4pm PT, on Instagram @idstroy with NBA All-Star, Superbowl and SiriusXM Host: D-Stroy.
After the interview, we invite Viewers from around the world to showoff their Film, Sports and Comic collection as well. Take a ride with us and see items you didn’t know existed and others that remind you of simpler times. Giving people a reason to smile, especially in these times, is the true Gem. Thank you for being an Amazing human being, You’re a Gem.
WATCH MORE EPISODES OF “SHOWOFF YOUR GEMS” ON YOUTUBE: https://www.youtube.com/playlist?list=PLPTeAKfmkwc2JnmL-u3VF8Vcu4vCZ1O1vread more
Kevin Garnett’s Content Cartel is partnering with Village Roadshow Television, Adam Sandler’s Happy Madison Productions and Marc Levin’s Blowback Productions to develop Lo Lifes: Stealing The American Dream, a scripted series based on the story of the 1980s Brooklyn street crew.
The Lo Lifes formed in 1988 from the marriage of two shoplifting crews from Brooklyn: Ralphie’s Kids from Crown Heights, and Polo U.S.A. from Brownsville.
The group, co-founded by Victor “Thirstin Howl The 3rd” DeJesus, gained popularity in the late ’80s and “boosted” designer labels from Tri-state department stores and helped spark the urban fashion phenomenon. “From their creation to their global expansion, the Lo Lifes captured the genesis of the subversive hip-hop spirit in a totally original fashion and were the original influencers,” according to the producers.
By: Da Fukkk Outta Here Show
This episode we had the honor and pleasure of kicking it with Veteran Hip Hop recording artist and fashion trend setter and icon Thirstin Howl The 3rd , tap in. @s_street_media ‘s The Fukkk Outta Here Podcast Show with @stuck_b_foh @thunnybrown and @djkrugah Are BACK!!! LIVE !!! Like we never left. For now we will be doing our part to stop the spread by physically distancing while staying socially connected, working from home and streaming our shows and interviews remotely, we ask all of our fellow New Yorkers and Americans to do the same.
Previous episodes available on ustream.tv/sstreetmedia audiomack.com/sstreetmedia and DA FUKKK OUTTA HERE SHOW on youtube.read more
By: The Premium Pete Show
INTERNETS! On this episode of The Premium Pete Show, Pete kicks it with Return Guest, Author, Producer, Rapper, Entrepreneur, the Polo-Rican, THIRSTIN HOWL III! Thirstin speaks on his part in the Ralph Lauren documentary and Ralph sending him a gift, running into Jay-Z and Beyonce years later and his days of rap battling Hov in the elevator, battling Busta Rhymes at a stop light, Cappadonna taking him around Staten Island, his relationship with Ralph Lauren, perfecting his craft while creating his legacy + More
Check out more of Premium Pete: https://linktr.ee/premiumpeteshowread more
Photo and Article by: Ambrosia for Heads and Jordan Commandeur
Rapper Thirstin Howl The 3rd Gives Polo & Ralph Lauren A New Kind Of Boost.
See the full article here: https://ambrosiaforheads.com/2019/12/thirstin-howl-iii-3rd-polo-model/read more
Podcast with Lo Kenneth
The Polorican himself Thirstin Howl The 3rd joins Lo with his energy to talk about his beginnings in Brownsville, New York Subway system, how the Jim Brown program changed his life, the possibility of a biotopic of his life, working at MTV then coming back for the Lyricist Lounge Show as a writer & host, HBO’s Ralph Lauren documentary Very Ralph & his role in that with the Lo Life segment, seeing Eminem flourish, his catalogue of music, how PF Cuttin became good friends & even became his DJ, & much much more! Instagram: @thirstinhowlthe3rd @kxnglo @fromthedeskoflo @datfeelinpodcast @datfeelin
Article and Review by: Crazy Hood
Thirstin Howl the 3rd a.k.a. the Polo-Rican is back in full Spanglish mode! Just scant months after the release of his collaboration project with Sadat X (Brand Nubian) The God And the General he returns with a full-on celebration of the Latin roots of New York Hip-Hop. In the identity of Don Chicharron he goes in on an array of classic salsa, Hip-Hop and hardcore Latin soul breaks.
See the full article and review here: https://crazyhood.com/don-chicharron-by-thirstin-howl-the-3rd-album-stream-more/read more
Photo and Article by: Crazy Hood and The Fly Guy Show
The Fly Guy Show: Episode 5 with @ThirstinHowlThe3rd (Thirstin Howl the 3rd). On this episode @AFLYGUY sits down for an in depth conversation about Hip Hop culture, the origins of the Lo Life family, independent music pathways and much more. Follow @AFLYGUY & @TheFlyGuyShow on IG
See the full article and video here: https://crazyhood.com/the-fly-guy-show-episode-5-with-thirstin-howl-the-3rd-watch-now/read more