INTERNETS! On this episode of The Premium Pete Show, Pete kicks it with Return Guest, Author, Producer, Rapper, Entrepreneur, the Polo-Rican, THIRSTIN HOWL III! Thirstin speaks on his part in the Ralph Lauren documentary and Ralph sending him a gift, running into Jay-Z and Beyonce years later and his days of rap battling Hov in the elevator, battling Busta Rhymes at a stop light, Cappadonna taking him around Staten Island, his relationship with Ralph Lauren, perfecting his craft while creating his legacy + More
The Polorican himself Thirstin Howl The 3rd joins Lo with his energy to talk about his beginnings in Brownsville, New York Subway system, how the Jim Brown program changed his life, the possibility of a biotopic of his life, working at MTV then coming back for the Lyricist Lounge Show as a writer & host, HBO’s Ralph Lauren documentary Very Ralph & his role in that with the Lo Life segment, seeing Eminem flourish, his catalogue of music, how PF Cuttin became good friends & even became his DJ, & much much more! Instagram: @thirstinhowlthe3rd@kxnglo@fromthedeskoflo@datfeelinpodcast@datfeelin
Photo and Article by: Weekly Rap Gods and Indigo Phoenyx
Epic style….timeless even. I was there to live things that are seen in the documentaries. As an adult, I see the organization has expanded its brand and chapters to worldwide visibility! The mission has elevated beyond the streets of Brooklyn and has become a staple in hip hop culture. I’m proud to be able to interview Thirstin Howl III the founder of the Lo Life – now known as Love and Loyalty.
Photo and Article by: Highsnobiety and Gregk Foley
What does the Lo-Life Crew stand for? At first, it stood for Polo Life, but that second syllable, Lo referred to being at the bottom, you know, down, dirty, grimy, low life. But in the new millennium, we had a transition. We turned it into love and loyalty. Myself, my frame of mind changed, my everyday activities changed, but I was surrounded by the same friends from 30 years ago.
Finally, Polo is recognizing the influence rap music has done for the brand with the 25th anniversary re-release of both its Stadium and Snowboarding collections, and placing rappers Thirstin Howl the 3rd and Meyhem Lauren in ads.
Photo and Article by: Martin Berrios and hiphopwired.com
What started as two Brooklyn boosting crews uniting over the love of getting money and Polo Ralph Lauren garments has evolved into one of Hip-Hop’s most thriving sub-cultures. Thirstin Howl the 3rd has released an official Lo Life documentary, Bury Me With The Lo On.